FOR ORGANIZATIONS
Refine how your organization communicates its mission, vision, purpose, and values across touch points.
A clear visual content strategy will enable your organization to reach its goals.
Organizations need to use images and language strategically and congruently to clearly communicate their brand, inspire action, and to matter to a community.
Do you know how to find and use images that show why you are relevant to your ideal market? Are you unsure if hiring a photographer or creative to make them is the right move?
If so, then you are asking the right questions. A website and social media presence isn't simply a list of services and pictures that “look good”. They needs to be strategic marketing tools that connect with your ideal market and supports your organization’s objectives.
I will help you identify the visuals your organization needs to sell its offerings, how to produce this, and where to use them on its website, social sites, newsletters, and calls to action. I will also help you develop the language your ideal audience needs to resonate with your brand. The results of this are clearly positioned brand messages that inform, guide, and engage your audience so they understand what you offer and why it’s of value.
Who do you serve? Why does your organization matter?
These are two of the most important messages that your organization needs to convey with its content strategy to its ideal market. With this in place the following work we do together can reach clear marketing goals.
Website and overall content strategy
Audience touch point experiences that lead to calls to action
Image sourcing for purpose driven images with the licensing rights that suit your needs
Image editing for the content you already have
Identify the right photographers for the high impact images your content strategy needs
Collaborate with website and graphic designers to elevate your content and audience experience
Digital asset management best practices that work for your businesses
A writing development process that helps your audience understand what you offer
Do You
Struggle to find the images you need to effectively connect your message with the audience you are trying to engage?
Need help knowing how to hire the right photographer or graphic designer to make the visuals you need on budget?
Need to visually communicate to your audience the emotional destination of your organization offers?
You Need
To know what, why, and where to use images on your site, social media, newsletters, pdf’s, and posts.
To find and license images on stock sites.
To find and know if a photographer is the right choice to make your visual message.
Clarity around the markets you serve, the messages you say, and the contexts you do this in.
You Struggle With
You don't have a clear understanding of how images communicate.
You don’t know how to manage digital image files to get accurate image quality, fast load times, and efficient storage use.
You don’t know what images to use.
You don’t fully grasp how images work to inform and guide your audience through your site?
How We Get There
A process tailored to your organization’s unique needs and the market your it serves
Live video meetings (I’ve worked this way since 2016)
In person onsite meetings
An assessment of your website, social sites, and marketing materials
Meeting recap notes and session recordings if needed
A market focused content and marketing strategy